9/23/2022

ORBIS and innovative product names for more transparency and better orientation

ORBIS and innovative product names for more transparency and better orientation

  • Speira launches third-party certified product label OrbisTM with at least 75 percent recycled aluminium
  • Introduction of descriptive product names as the first company in the aluminium industry worldwide
  • New names provide orientation for customers and underline the company's values

Grevenbroich, September 23, 2022 – With OrbisTM, the global aluminium rolling and recycling company Speira is launching a third-party certified label for products made from at least 75 percent recycled aluminium. In addition, new product names now give customers significantly more orientation within the comprehensive product portfolio.

OrbisTM creates transparency for the customer as to what proportion of the product has been produced from recycled aluminium. "OrbisTM guarantees our customers through independent certification that the product consists of at least 75 percent recycled aluminium," explains Moritz Hansen, Head of Communications and Marketing at Speira.

Speira is also introducing descriptive product names for its product portfolio, which focus on the function and value of the products for customers. For example, the solutions from the "AURA" product family offer maximum design freedom on the vehicle bodywork, while the solutions from the "SOUL" product family support the vehicle body from the inside for aspects such as lightness, safety, and stability. The additions "Base", "Form", "Safe" and "Strong" clarify the function and increase the recognition value of the products for customers. The product groups for beverage cans ("VERO"), for packaging ("VELA") and battery systems ("ION") are correspondingly memorable.

"With the new product names, we are responding to the needs and requirements in the B2B customer markets. Transparent product groups and product names convey the message and identity of the product solution across country and language borders. This is new, so we are making a statement even beyond our own industry," adds Moritz Hansen. "But one goal was also to communicate the values of innovation and sustainability that are important to our company."

 

About Speira

Speira is a global aluminium rolling and recycling company, consisting of seven manufacturing facilities, as well as one R&D center. Locations are in Germany and Norway including our Joint Venture Alunorf, the world´s largest aluminium rolling mill, the plant in Grevenbroich, the world´s largest rolled aluminium finishing mill, as well as several international sales offices. Speira employs around 5,000 people mainly in Germany and Norway.

Speira operations are built on more than a century of aluminium rolling and recycling experience and technical expertise for aluminium products. Speira is proud to serve some of the best-known companies in the global automotive, packaging, printing, engineering, building and construction industries.

 

For more information please contact:

Moritz Hansen, Speira Head of Communication & Marketing

M: +49 (0) 173 102 40 97

T: + 49 (0) 2181 66 2054

moritz.hansen@speira.com